God Save Me from Christian Branding

I have seen this so often that I d0n’t even have the words for how annoying it is.

Someone starts out well, with some exceptional resources or great preaching and they get a following. Then, that following prompts them to write a book or create a video or something of that nature. Enough people then buy the book or video to justify a follow-up.

The publishing company then launches a massive marketing campaign for said follow-up, and it gets plastered everywhere. Suddenly, the author’s tweets become marketing-speak to sell the new resource. If the author is a blogger, everything seems to require a reference to said resource. The name of the resource (or marketing tagline) becomes a noun, verb, adjective and adverb. Every word of their mouth or keyboard is promotion for said item.

Then I tell Facebook and hide their posts and I click the unfollow button on Twitter.

Because you’ve become one dimensional and shallow, no matter how deep and powerful you once were. The only thing that matters is hocking the product, and that means that no matter how much you might protest of your commitment to people and such, the almighty dollar has just taken over.

Sorry. You might be awesome. Your new resource might be awesome. But I will probably never know because the marketing blitz and overblown, shameless self-promotion has forced me to completely tune you out.

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