Michael Hyatt recently blogged on the topic of Tribe Building – this idea that marketing is not as important as a community that believes passionately in your product.
To be honest, I have never been a big fan of marketing in the church in the first place. But I am also a bit hesitant to think of building community as a method of growing the tribe. It seems kind of repetitive to me – create a tribe to build the tribe? Which comes first? The product or the tribe?
The examples Hyatt cites built their tribes not by building a tribe but by having a superior product. The product itself united the tribe, and then once there was a tribe, they became rabid supporters of the product.
In the church, we are not in the business of building tribes. We are to commit ourselves to the glory of Christ. As he draws men and women to himself through us, they will in turn be used to draw other men and women to him through them. In my thinking, building the tribe is not the glory of God. The glory of God will build the tribe.
What do you think?