I’m Just not Cool, pt 3

Cool exists on a sliding scale.

The term sliding scale comes from economics. In some situations, a wage or fee structure is based on another factor – such as the cost-of-living index. The scale does not necessarily slide in proportion, but it moves with the predetermined factor.

When it comes to cool, the adjusting factor is the relative definition of cool which is made by whatever group is defining it. What is cool to gamers is probably not what is cool to hipsters. What is cool to someone who buys clothes from shops on Rodeo Drive is probably not the same as what is cool to those who shop at our local mall.

Cool changes depending on who you talk to and when you talk to them. It is often defined more by what is not cool than what is cool.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s